- To create an understanding of the background to eco-labels
- To understand how eco-labels can promote positive environmental aspects of products
- To understand how claims need to be accurate and credible
- To understand the variety of scheme available from the European scheme to private schemes
- To understand the limitations of the labelling schemes
What You Will Learn
Many retailers and distributors want to be able to market their products with an appropriate environmental claim. Eco-labels can be used to promote the positive environmental aspects of a product but any schemes used or claims made need to be accurate and based on rigorous science to ensure credibility. The European Ecolabel is the most developed scheme but other schemes and claims are often used but there are limitations to the application of such schemes.
Frequently asked questions
Is it feasible in terms of time and investment to elaborate an Ecolabel for each model of products from a textile or footwear collection? when for these sectors the renewal of your entire collection is required at least twice a year (spring-summer, autumn-winter).
The decision to apply an ecolabel will always be a balance between marketing and cost. The focus of the ecolabel would probably be on those staple products that do not just exist for one season. For example outdoor footwear and traditional styles.
Are the evaluation standards for the type I Ecolabel updated according to technological and market advances?
Yes, the European Union Eco-labelling Board reviews and updates the standards according to technological advances, REACH, etc. Today, Commission Decision 2016/1349 of August 5, 2016 replaces the Decision 2009/563 / EC.
In addition to the type I ecolabel, are there other options for footwear ecolabelling?
For footwear, in addition to the highly recognized Ecolabel type I granted by the European Commission, you can launch an Ecolabel type II Environmental Declarations based on ISO 14021: 2016.
What are the most recognized Ecolabels in the textile and footwear sector today?
In the following link you will find an alphabetical list of ecolabels for the sectors
Is there a control to periodically verify that a product with Ecolabel type I continues to meet the requirements?
Until now there is no verification control in situ for the verification of compliance with the requirements granted by the Ecolabel Type I Certificate. The company's commitment is assumed through a signed declaration describing that all the production of the certified model meets with all the criteria of the Ecolabel. The license will be charged each year the label is used and when a new set of criteria are established then applicants against the old set of criteria are given a timeframe to adopt the new criteria or no longer use the label.